Digital marketing certificate
This practical digital marketing course covers the basics of digital marketing, showing you how to engage with customers, reach customers and increase sales. Suitable for a wide range of professions and all levels of marketing and business experience, it will help you understand how to get the most from your online marketing strategies and investments. It also provides an overview of digital marketing training in Dubai approaches from both a client and agency perspective.
This course provides valuable information on
Digital marketing strategy and planning
Digital display advertising and remarketing
Search Engine Optimization (SEO) Basic and advanced concepts
Pay-per-click advertising
SoMoLo mobile, web and in-app marketing
Website analytics
The Digital Marketing course is taught through a combination of interactive and collaborative learning, lectures, seminars, discussions and practical exercises. Our course leader is a digital marketing expert with hands-on, day-to-day experience in creating and implementing online marketing campaigns. Practical examples and case studies based on global and regional online marketing practices will be used.
By the end of the digital marketing course, you will understand the different channels and activities required to create, implement and manage a comprehensive digital marketing plan.
Who should attend?
This course is suitable for all professions and people with any marketing and business experience. This course is aimed at people responsible for developing or implementing an organization’s online marketing strategy.
Management
Marketing and business development managers
Marketing Managers
Small business owners
IT managers
Anyone who wants to work in digital marketing.
Benefits of participating
Integrate digital marketing as an essential part of your marketing strategy and business objectives.
Generate new traffic to your website and increase online conversion rates.
Create and manage online marketing and advertising campaigns.
Effectively create targeted PPC and mobile marketing campaigns.
Measure and analyses website traffic to optimize customer retention.
